20 Years And Still Rocking

By Traci Read, Managing Editor | August 2013, Vol. 68 No. 8

As this relatively young industry grows, educating a new generation becomes paramount to its continued success, and INROCK is committed to being at the forefront. Besides membership in several industry associations and teaching through speaking engagements at trade shows, INROCK is proactively hiring graduating students from among engineering colleges and technical schools who have a strong background in math and science.

“In our business, you can’t just go out and hire someone from a different industry or discipline because so much of what we do doesn’t translate from their industry to ours,” Lane explains. “We have to train new filed service, sales and management people from scratch to follow in our footsteps. We’ll teach them the basics. It takes several years to be fully trained. This can be a barrier to a company’s growth, but at INROCK we believe we have to train the next HDD generation to receive a good return on our investment – it just requires patience!”

What’s ahead
When envisioning the future of the company, Lane expresses confidence about where INROCK is headed. In addition to relocating their operations in Canada to a new building in 2013 because they were outgrowing their old facility, he says that the newest venture for the company includes even more expansion plans. They will be adding to their service and fabrication capabilities internationally, increasing their sale staff at several locations and launching a U.S. regional sales force that will cover five regions – Southwest, Southeast, Northeast, West and the Midwest.

Looking at placing themselves more strategically in the marketplace around the world, INROCK has also entered a new market in civil construction and continues to explore new HDD end markets. Lane sees this as a new opportunity to use their products and services to drill accurate holes in dam stabilization, remediation and tunnel installations.

Reflecting on the past 20 years and how far they’ve come from those early days, Lane expressed deep appreciation for their clients. “Our clients have helped us grow and become the company we are today,” he says. “In turn, we hope we’ve helped them with their business. It’s our desire to continue our long term relationships to partner with them in identifying new inroads, products and technologies to help our contractors stay successful.”

For More Information

INROCK: (713) 690-5600; (877) 2 INROCK; www.inrock.com