Case Releases Augmented Reality Application

July 2013, Vol. 68, No. 7

Case Construction Equipment has released the ‘Case Experience AR Application’ that brings its products and solutions to life on mobile smartphones or tablets through Augmented Reality (AR) technology.

The free app lets customers engage with Case products through interactive and 3-D features, videos, animations and voice-supported text on mobile devices.

AR technology is the process of superimposing digitally rendered images onto real-world surroundings, giving a sense of an illusion or virtual reality. The use of the technology is rising with the popularity of smartphones and tablets. AR applications are found in a range of industries from the medical field to the military.

The application can be downloaded from casece.com/ar, Google Play for Android devices, and Apple iTunes for the iPhone and iPad. The augmented reality print ads can be viewed on the Case Construction website and in several construction industry magazines.

Pointing the tablet or phone camera at one of the two AR ads with the black and white QR code at the bottom brings up a 3-D, interactive view of how SCR technology works. Touching the separate markers or images on the device screen launches several voiceovers that explain why SCR is better for customers’ operations and the environment. Users also can touch the CASE logo at the bottom of the screen to sign up for more information or to request a product demonstration.

The Case Experience AR App is optimized for the iPhone 5, and is compatible with the iPhone 3GS, iPhone 4, iPhone 4S, iPod touch (generations 3, 4 and 5) and iPad. It requires an operating system of iOS 5.1 or later. 866.542.2736, casece.com