Cat Auction A Win-Win For Buyers, Sellers

January 2009 Vol. 64 No. 1

Cat Auction Services is changing the rules in the auction industry. A partnership of Caterpillar dealers, the new business is focused on creating value and reducing risk for both buyers and sellers.

Cat Auction Services offers detailed inspections, a range of warranty protection and parts discounts for qualified Caterpillar equipment, plus Cat dealer parts and service support. In short, the level of transparency in the auctions will give both buyers and sellers more information about the equipment and more options after the sale.

“We’ve created a customer-focused approach that leverages our heavy equipment expertise, world-class product support capabilities and industry experience,” said Rick Albin, president and CEO of Cat Auction Services. “This allows us to create a win-win situation for both buyer and seller, because they have more information to make better decisions. By reducing the risk that’s inherent in many auctions, we’ll create more value. And, because we’re Cat dealers also offering both new and used equipment to the industry, we have a greater stake in taking care of our customers.”

Cat Auction Services offers the following advantages to buyers and sellers over traditional auction services:

  • Equipment pre-inspected to Cat Used standards
  • Range of warranty protection available on qualified Caterpillar equipment
  • Parts discounts on all Caterpillar equipment
  • Cat dealer parts and service support after the sale
  • On-site financing to pre-qualified customers through Cat Financial Services
  • Opportunities to utilize Like-Kind Exchange for tax efficiency

Cat Auction Services allows buyers to purchase equipment online or in person. Real-time online bidding powered by Proxibid provides a global audience for the auctions, creating even more selling opportunities.
The next Cat Auction Services auction will take place in Minneapolis, MN on March, 26, 2009. 952.884.2915, 866.750.9432, www.catauctions.com