Editor's Log: Growing Up Fiber

October 2012, Vol. 67 No. 10

Reduce access and monthly costs, connect homes at cheap rates (or even free) and your subscribers will come in droves. This model is continually being proven around the country. Take rates for homes being passed by fiber has climbed to 46 percent and an extremely high percentage are retained. When scores of communities around the country are receiving 50 mbps download speeds at less cost than majors are charging for 8 mbps, yet demonstrating high profit margins, the time has come to abandoned the old “who is going to pay for the fiber connections” mentality. Start concentrating on signing up as many customers as you can while offering outstanding service and options at reasonable (and still profitable) rates and help put America at the forefront of technology. It is a profitable and prosperous business model that benefits all.