IPBA Active Again; Promotes Pipebursting Benefits

By Jeff Griffin, Senior Editor | August 2010 Vol. 65 No. 8

One priority is updating IPBA pipebursting standards and specifications guidelines written early seven years ago to include advances in technology that have occurred.

Metcalf says the marketing committee is especially active.

“Our marketing strategy is twofold,” said IPBA Marketing Committee Chairman Matt Timberlake, vice president and senior project manager, Ted Berry Co. “First, an effort is under way to market not only the technology and its benefit to utility system owners and engineers, but also promote membership in the IPBA and what members can gain from being a part of the association.

“Second, we want to attract contractors either currently involved in pipebursting or considering adding pipebursting to become IPBA members and gain access to information about cutting-edge technology that is at the forefront of the industry.”

Timberlake says there is a new IPBA page on the NASSCO web site (http://www.nassco.org), IPBA ads will be published in national and international utility and trenchless trade publications, and public service flyers explaining pipebursting to the general public are being developed.

“Education and sharing industry knowledge will grow the pipebursting market,” believes Timberlake. “A technical library is being developed that will give visitors to the IPBA website instant access to case studies, guideline specifications, good practices references, project classifications, typical experience with equipment used for different types of projects, and other useful information.”

Timberlake added that he believes encouraging contractors to become active in IPBA can benefit the industry as a whole.

“IPBA,” he says, “is seeking a balance in its membership to include contractors, engineers, utility system owners, manufacturers and other industry professionals on common ground with the intent of expanding the pipebursting market in North America.”

Leadership
Gerhard (Gerry) Muenchmeyer, NASSCO technical director and adviser to the group, says now is the time for the IPBA to consolidate its leadership role in the pipebursting industry.

Buyer's Guide