New Video On Deere’s “Skid Steer Smackdown”

January 2009 Vol. 64 No. 1

The new video on John Deere Construction & Forestry’s offers a humorous take on classic, high-brow television but still delivers the unbridled “smack” that powered Season One of the construction industry’s most unique customer Web site.

The video, which can be seen here, recaps the head-to-head contests between John Deere and competitor skid steers and compact track loaders that are part of the company’s integrated promotional campaign for equipment users, launched last April. It also offers a look ahead at Season Two.

“The Ultimate Skid Steer Smackdown” was filmed before a live audience, and the Web site not only features the machine vs. machine challenges, but also a discussion forum, buying information, video sharing capability and a “Prove It” section that looks at the key specs and parameters driving the contests. 800.503.3373,

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