Volvo Offers Customers Unique Golf Experience

January 2014, Vol. 69 No. 1
Ian Poulter, Scott Miller, Dale Anderson, Frank Bracht and Brad Burris

“We are adopting an entirely new approach to our most important competition, the Volvo World Golf Challenge (previously the Volvo Masters Amateur), in which our customers are given the chance to play golf with the professionals on the European Tour,” Bolton said.

The final is preceded by a large number of qualifying tournaments which are organized during the year by Volvo in different parts of the world. The different companies are responsible for each tournament and the dealers frequently invite their most important customers to take part. The people who reach the final have the chance to play with a professional on one of the days during the professionals’ opening tournament on the tour, the Volvo Golf Champions.

“We give our customers the opportunity to stand on the 18th green, in front of packed stands and millions of TV viewers, and take part in the decisive stage when the last putt is played. This is something unique that no other company is able to offer its customers. I would like to make the dream of being given this opportunity a reality for all our customers all over the world and this can be achieved via our employees.”