Rental Market: Riding The Economic Waves

By Jeff Griffin, Senior Editor | July 2009 Vol. 64 No. 7
United Rentals supported Sherwood Construction Co. on this Interstate 44 project in Tulsa, OK.

Concludes McDonnell: "Every fleet management move we make is done with one eye on the current economic environment and one eye on the recovery. We have a very experienced management team at the helm that has seen cycles before. The key is agility – constantly adjusting fleet to respond to customer needs, while positioning for long term growth. We view fleet management as a fluid process. Our approach, together with cost control, is the difference between riding out the cycle, and managing through it."

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United Rentals, (203) 622-3131, www.unitedrentals.com