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Shell Sets The Pace In Promoting Pipeline Safety
Call Before You Dig
Shell painted the 811 number in 30-foot-high letters on one of its tanks near Carson, CA, where millions of people can see it each year. “Now another company has painted one of its tanks on the Pennsylvania turnpike, and Shell is now planning to paint a tank in Houston,” Kipp said.
And, of course, there’s NASCAR. Shell first posted the 811 number on Harvick’s Chevy at a race in Homestead, FL, in 2009. This year, another CGA member, 3M, joined Shell in displaying the pipeline safety message on the car it sponsored at Talladega. “We saw an uptick in calls to one-call centers the day after the race,” Kipp said.
All these promotional efforts are paying off. In 2004, about 200,000 pipeline incidents occurred because excavators failed to notify one-call centers. By 2008, that total had dropped to about 75,000, according to Kipp.
Shell’s contribution to this safety success prompted CGA to institute a special honor, the President’s Award, and present it to Shell Pipeline.
Editor’s Note: Reference Underground Construction (April 2010, pg. 31) for a One Call center near you.