Sweeping Changes Benefit DCA Members

The Last Word
By Robert G. Darden, CAE, CMP, Executive Vice President, DCA | May 2013, Vol. 68 No. 5
Rob Darden.

Marketing – After DCA celebrated its 50th Anniversary in January 2011, DCA embarked on a new branding campaign for the next 50 years. A new logo was adopted honoring the legacy of the original logo with the green triangle representing strength, stability and sustainability, but it also brings a sharper and more modern focus of the identity of DCA. The three segments of the triangle represent the membership of contractors, associates and other partners such as labor, education and the trade media. It also represents the values of the association – quality, safety and integrity. DCA has redesigned all of its publications from DCA News and eNews to the directory and Benchmarks, the association’s annual report. A new web site www.dcaweb.org was launched last year with a robust database and online event registration.

DCA maintains the reputation of a tight-knit family. DCA is a network of the best in the business, union and non-union contractors, suppliers and providers, gas distribution and other utilities. It is a gathering of quality contractors and associates working together to deliver superior value to the natural gas and underground utility industry. As such, DCA is helping its members to efficiently transform their business, educate their employees on business and safety, and leave a lasting and memorable impact on the industry.

ABOUT THE AUTHOR:
Rob Darden serves as executive vice president of the Distribution Contractors Association. He joined the staff in July 2009, bringing to the DCA over 25 years of international meeting management and association executive experience, most recently as executive director of QuEST Forum, an international telecom quality association. Previously he held executive positions with the Young Presidents' Organization and Spear One Productions.