U.S. rental revenue continues to outpace the economy

November 2013, Vol. 68 No. 11

The equipment rental industry in the United States continues to outpace gross domestic product (GDP) in the U.S. by four times in 2013, according to American Rental Association’s (ARA) latest forecast from the ARA Rental Market Monitor.

Revenues will reach $33.5 billion, representing a 7 percent increase over 2012 with revenue growth reaching 7.8 percent in the fourth quarter according to the latest quarterly forecast updated July 29. Economic data and analysis for ARA’s Rental Market Monitor is compiled by economic forecasting firm IHS Global Insight.

In the U.S., the construction market and consumer spending continue to be the most important drivers of growth of the equipment rental market in 2013. “Though real nonresidential construction is forecast to decline 0.8 percent, real residential construction is expected to grow 8.2 percent, yielding an overall real construction growth rate of 2.6 percent in 2013. Real consumer spending is projected to increase 1.9 percent in 2013, with spending on recreational services forecast to grow 1.3 percent. These improvements will translate into increased revenue in all segments of the equipment rental market,” according to the U.S. economic analysis from the ARA Rental Market Monitor.

The construction and industrial equipment segment is forecast to grow 8.1 percent in 2013, while general tool segment revenue is expected to increase 5.4 percent over 2012. Party and event rental revenue is forecast to increase 2.4 percent. The second quarter of 2013 is projected to be the slowest for the overall rental equipment market compared with 2012, but quarter-on-quarter growth is forecast to pick up in the final two quarters of the year.

The forecast for 2014 is more positive, calling for 9.2 percent growth in U.S. equipment rental revenue followed by 12.9 percent growth in 2015. By the end of 2017, equipment rental revenue in the U.S. is expected to exceed $46.5 billion.

In Canada, the equipment rental industry is forecast to generate nearly $4.6 billion in revenue in 2013, a 2.8 percent increase, and to continue growing throughout the forecast to reach nearly $5.4 billion in rental revenue in 2017.